Category Archives: Featured Product

Personalized Calendars at the Patron Technology Conference

Patron Technology Conference in NYC August 26-27-28, 2015

booth 1The conference showcased Patron Technology software, a CRM that assists venues with ticketing, fund raising and salesforce which keeps the user on the cusp of technology. Worldwide Ticketcraft was fortunate to have a table directly outside the presentation rooms, which lead to a great deal of exposure. Our table of goods was quite colorful as we exhibited many different printed items that each user could order and use. Items included custom thermal ticket stock, generic blank tickets, parking hang tags, brochures, bro-voices, rack cards, gift cards – and more.


One of the highlights included the items we printed and handed out to each attendee – a personalized calendar that offered the recipient’s name incorporated into each of the 12 month’s photos. At one point we had more than 50 people surrounding the table looking for their calendars and admitting how wonderful it was to see the items they could use in their venue that did not even know – existed. Our personalized calendar will soon be available for purchase on our Ticket Chefs website and available to everyone!

(left to right) Rob Zingarelli, Gene Carr, Mark Famiglietti

(left to right) Rob Zingarelli, Gene Carr, Mark Famiglietti

Another important highlight included the presentation that Erik Covitz, our CEO & President conducted, with an accompanying power point for all to see, based on the importance of personalization for our patrons. During the presentation, we handed out additional samples and information.

(left to right) Erik Covitz, Robert Friend

(left to right) Erik Covitz, Robert Friend

In the end we educated and met a lot of potential clients who will no doubt use our printed products in the weeks and months ahead. It was a great event with new friends and familiar faces.

Need a new marketing strategy? Introducing the Brovoice.

Worldwide Ticketcraft announces “Brovoice”. A way of assisting in your marketing and advertising efforts by helping you stay in touch with your customers.

The “Brovoice” is a combination Brochure and Invoice – A full color brochure filled with pictures, information and happenings accompanied with an invoice for season ticket renewals with specific account information that is tailored to each individual customer.

This printed piece may provide your season ticket holders:

• Payment plan options and order renewal forms

• Tickets to future events

• Back stage passes or meet and greet photo opportunities

• Special deals to sponsors that have agreed to be a part of the brovoice

• Exclusive access to pre-sale tickets

• Dining options before and after the show

• VIP passes, badges and favors for the upcoming season

• Preferential valet parking

• Seating Exchange/Upgrades

• A personal letter from the Director or Foundation Chair

• Changes in restaurant management i.e new chef and new menus

• ADA information and availability


It’s like a personal news release addressed to your customers by name and tailored to meet their individual needs. It keeps them informed of your promotional campaigns, gives them a heads up on future shows, and makes it easier for them to access exclusive opportunities.

The brovoice is not just for the performing arts.

This marketing strategy is perfectly suited to the sporting industry as well. Contact season ticket holders with the schedule of future games and advertise a special deal for advance ticket purchases, or offer them different seating for particular games or shows. Offer them access to tickets for future events before they become available to the public. You can add food coupons depending on the ticket package selected and maybe add free or preferential VIP parking. Advanced reservations can be offered in stadium or nearby restaurants and coupons for cafes helping your patrons avoid waiting in parking lot traffic right after an event.

The brovoice is a perfect medium for delivering news like:

• New management

• Different coaching staff

• Signing of a new player

• New stadium

• Hosting an all-star game or special event

• Target mailing to Non-profits

• Area businesses

• Schools for group outings at discounted rates

All of this information can be laid out together in one complete package…in an attractive “Brovoice”. Further, space can be made available for sponsors of the events that can include specific and detailed advertising information. This could help reduce printing and advertising costs. Sponsors can get the opportunity to get in front of your patrons during off season.

In addition Worldwide Ticketcraft, through its fulfillment services, will remove the worry and concern of stuffing your brovoices and getting them to your season ticket holders and patrons – on time. We can even send out e-mail alerts letting your customers know to expect their brovoices. We offer many options of delivery, including US Mail, US Postal Mail Initiatives (UPSMI), UPS, Fed-X, and even Trucking options, delivered to all cities in the US and Canada.

Speak with our friendly customer service team at 877-426-5754 and ask about how we can help you get in touch with your customers all year round.